PROJECT: Little Thor / Viral CLIENT: Paramount Pictures / MEC Global DIRECTOR: Matt Golding PRODUCER: Veronica Saez DOP: LJ Hopkinson 1st AD: Dan Gibling 2nd AD: Hamish Storey RUNNER: Karim Surez DIT: Michael Grass STEADYCAM OP: Rick Woollard PRODUCTION DESIGNER: Rob Nicholls WARDROBE: Ian Fulcher MAKE UP: Celia Burton Brief: THOR is the fourth film in Marvelʼs hugely successful Avengers franchise, and Rubber Republic were asked to produce a viral video to stir up interest in this 2011 blockbuster. LYJ provided all the camera equipment for the viral and LJ Hopkinson DP'd the project. Results: ʻLittle Thorʼ was incredibly successful, getting over 1.7 million views in its first week, with brilliant critical response (97.5% approval rating), and fans scanning the video for hidden clues and links to the Avengers franchise.
The video was posted on top movie blogs worldwide and helped drive positive word of mouth around the movie.